You have expertise in or are responsible for data governance – either from the program perspective or as a business, data, or technical steward. But success of your job, program, or project requires commitment from people who don’t understand data or what you do and you need to increase their data literacy. Getting support in the way of time, attention, money, and other resources continues to be a challenge. For those whose profession revolves around data it is hard to understand why “they” don’t get it. They may be those who make critical decisions about funding and resource allocation that impacts data governance activities, yet don’t understand the role information plays in what the organization is trying to accomplish. They may be peers or colleagues where their input and subject matter expertise are needed, but they can’t seem to take time to meet. Find out what isn’t taught in school or on-the-job training:

•     Figuring out what you want – it may be harder than you think
•     Figuring out what they need – connecting the dots between data and their concerns
•     Figuring out why they should care – what’s in it for them
•     How to share it – communication guidelines

Come prepared to discuss, join in, and participate, as this is a highly interactive tutorial.