Let’s Talk Business: A Practitioner’s Guide to Communicating About Data
  Danette McGilvray   Danette McGilvray
President and Principal
Granite Falls


Monday, December 9, 2019
02:00 PM - 05:15 PM

Level:  Business/Strategic


You have expertise in or are responsible for data governance – either from the program perspective or as a business, data, or technical steward. But success of your job, program, or project requires commitment from people who don’t understand data or what you do and you need to increase their data literacy. Getting support in the way of time, attention, money, and other resources continues to be a challenge. For those whose profession revolves around data it is hard to understand why “they” don’t get it. They may be those who make critical decisions about funding and resource allocation that impacts data governance activities, yet don’t understand the role information plays in what the organization is trying to accomplish. They may be peers or colleagues where their input and subject matter expertise are needed, but they can’t seem to take time to meet. Find out what isn’t taught in school or on-the-job training:

  •     Figuring out what you want – it may be harder than you think
  •     Figuring out what they need – connecting the dots between data and their concerns
  •     Figuring out why they should care – what’s in it for them
  •     How to share it – communication guidelines

Come prepared to discuss, join in, and participate, as this is a highly interactive tutorial.

Danette McGilvray is President and Principal of Granite Falls Consulting, a firm that helps organizations increase their success by addressing the information quality and data governance aspects of their business efforts. Focusing on bottom-line results, Granite Falls excels in helping clients connect their business strategy to practical steps for implementation. Data quality and governance are always tied to an organization's goals, issues, and opportunities, with communication and the human aspect of work also being emphasized. An internationally respected expert, Danette is the author of "Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information"™ (Morgan Kaufmann, 2008). Her Ten Steps™ approach has been embraced as a proven method for managing data quality in any organization. A popular speaker, she has taught her courses in several countries. Her book has been translated into Chinese and is being used as a textbook in university graduate programs. Contact her at danette@gfalls.com.